A brochure to lease a commercial, retail, or industrial property should be informative and yet simple. You must get the property message through to the prospective tenants so you can encourage enquiry from many prospects and take them to the qualification stage.
If all the boxes are ticked in the property promotion and qualification stage then you will go to an inspection process with the prospects. When you inspect a property it is necessary to have a strategy for the inspection. Know what you are going to show them and in what order. Preparation is the key.
In major new leasing projects, it is preferable to have a display suite available to inspect given that the building is likely to be largely vacant for some time.
You do not want to inspect a property without tenant qualification as your time is precious. Tenants that cannot afford the space can waste your time. Ask good qualifications questions about the tenant and their needs in premises before you inspect.
Let’s look at a simple brochure design to use when leasing a property. Here are the rules.
So the brochure formula is simple. When you keep it that way, the tenants get the message and come to you for more detail. Remember to qualify the tenants well and the leasing inspections will be more productive.
About the Author:
About this Author
John Highman is an expert real estate author, conference speaker, and coach. He helps Real Estate Agents globally to improve their property business, market share, listings, and commissions. John is a successful real estate agent himself and has been so for over 30+ years.
Do you want to improve your real estate business or team? You can learn how others have done that right here http://www.commercial-realestate-training.com
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